1st Expert Talk - May 11th 2009

In the course of the Expertenrunde, an initiative of the Vienna Film Fund (in collaboration with FilmTiki) the first panel discussion took place on Monday, May 11th 2009. The topic was "Online Film Marketing & Distribution - How to reach, involve and mobilize your audience using new media".

Program:

• 16:00 Welcome - Peter Zawrel and Severin Moritzer
• 16:15 Online media & the film industry - Iris Lamprecht
  Iris Lamprecht explains online trends and gives an overview of the various possibilities and how they affect the film industry.
• 17:00 Online distribution channels - Cay Wesnigk
  Cay Wesnigk talks about the possibilities and characteristics of online film distribution and explains those new distribution models by demonstrating the platform onlinefilm.org.
• 17:45 Case Study: Online Film Marketing in Austria - Katharina Schinkinger, Stefan Häckel, Erich Lackner
  Based on the current Case Study Contact High (directed by Michael Glawogger and Michael Ostrowski) Schinkinger, Häckel and Lackner describe the use of online channels such as blogs, Twitter, Facebook et.al. in Austrian film marketing.
• 18:30 Discussion & questions
  The panellists will discuss current trends and provide ideas for dealing with both traditional and online marketing and distribution worlds.
• 19:00 Nibbles & neworking

Documents of the panel discussion to Download:

• Peter Zawrel Managing Director of the Vienna Film Fund
• Severin Moritzer responsible for TV funding at the Vienna Film Fund
• Iris Lamprecht (Social) Media expert and founder/CEO of FilmTiki
• Cay Wesnigk CEO of ONLINEFILM AG, author, director and producer and vice chairman of AG DOK
• Katharina Schinkinger owner of PR-Agentur Katha and is responsible for the online marketing campaign for Contact High
• Stefan Häckel Managing Director of blankTON Communications GmbH and publisher of Vice Austria
• Erich Lackner Managing Director of Lotus Film GmbH